KEY BENEFITS
Neutralizes brassiness for brighter hair.
Strengthens hair and repairs damage.
Hydrates and softens hair.
DETAILS
This ultra-concentrated purple shampoo reduces breakage and hydrates as it cleanses and tones from roots to ends. Use No.4P to neutralize brassy hair and yellow tones for brighter, softer, stronger blond hair, gray hair, or highlighted hair. Effective on natural and color-treated hair.
OLAPLEX Signature ScentRevitalize your senses with a bright burst of Grapefruit Zest, the crisp scent of Sugared Mint, Ginger, and a sophisticated, grounding base of Crushed Sage.
CLINICALLY PROVEN
3X brighter hair*
91% agree hair was less brassy**
52% less breakage after one use***
*Compared to top purple shampoos.
**Based on an independent consumer perception study of 60 women with bleached/color-treated blonde hair.
***After 1 use when used as a system, clinically tested.
INGREDINTS
Violet Toning Agents: seal in brightness and balance tone to reduce brassiness and yellow tones.
Gentle Blend of Coconut Oil-Derived Surfactants: provides easy lather and leaves the scalp and hair feeling hydrated.
OLAPLEX Signature ScentRevitalize your senses with a bright burst of Grapefruit Zest, the crisp scent of Sugared Mint, Ginger, and a sophisticated, grounding base of Crushed Sage.
HOW TO USE
250mL: Up to 100 applications*1000mL: Up to 400 applications*
*Based on the average application size of 2.5mL
Distribute evenly between palms first.
Apply to wet hair. Lather fully.
Leave on for 1-3 minutes. Rinse well.
For more intense toning, leave on hair up to 5 minutes. Follow with Nº.5P Blonde Enhancer™ Purple Toning Conditioner for maximum toning results.
Use weekly or as-needed.
FREE OF
Sulfates, Silicones, Phthalates, Phosphates, Paraben, MIC/MIT, Protein. Color safe, vegan, suitable for chemically treated hair.
FULL INGREDIENTS LIST
Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Sodium Chloride, Sodium Cocoamphoacetate, Acrylates Copolymer, Bis-Aminopropyl Diglycol Dimaleate, Betaine, Polyquaternium-7, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Parfum (Fragrance), Citric Acid, Phenoxyethanol, Menthol, Citrus Aurantium Peel Oil, Limonene, Hexyl Cinnamal, Sodium Benzoate, CI 60730 (Ext. Violet 2), CI 19140 (Yellow 5), CI 15985 (Yellow 6).How To Use
A little goes a long way with this highly concentrated formula.
250mL: Up to 100 applications*
1000mL: Up to 400 applications*
*Based on the average application size of 2.5mL
Apply a generous amount to wet hair.Lather. Allow to process for 2 minutes.Rinse.
For best results, follow with Nº.5P Blonde Enhancer™ Purple Toning Conditioner
This product contains ingredients that may cause skin irritation on certain individuals, and a preliminary test according to the accompanying directions should first be made. This product may not be used for dyeing of eyelashes or eyebrows; to do so may cause blindness. Avoid contact with eyes. In case of contact with eyes, rinse immediately.Patch test: apply a small amount of the product on the inside of your elbow or behind the ear and wait for 48 hours. Do not use if irritation occurs. Wear gloves.
Details
Clinically proven to deliver 4X brighter hair*This ultra-concentrated purple shampoo evens the tone of natural or color-treated blondes, or greys—neutralizing unwanted yellow tones and brassiness to reveal bright, shiny hair.The hydrating lather gently cleanses hair and enhances softness while repairing everyday damage for stronger, more resilient hair in 1 wash*.Formulated for straight, wavy, curly, or coily hair with fine texture—plus all porosity levels.Dermatologist Tested. Vegan. Color-safe and suitable for chemically treated hair.PRO TIP: For complete repair from all types of damage, use No.3PLUS Complete Repair Pre-Shampoo Treatment weekly.*When used as a system with No.5P
Ingredients
Violet Toning Agents
Seal in brightness and balance tone to reduce brassiness and yellow tones.Gentle Blend of Coconut Oil-Derived Surfactants
Provides easy lather and leaves the scalp and hair feeling hydratedOLAPLEX Signature Scent
Revitalize your senses with a bright burst of Grapefruit Zest, the crisp scent of Sugared Mint, Ginger, and a sophisticated, grounding base of Crushed Sage.
FREE OFProtein, Silicones, Sulfates, SLS/SLES, Phthalates, Phosphates, MIC/MIT, and ParabensAqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Sodium Chloride, Sodium Cocoamphoacetate, Acrylates Copolymer, Bis-Aminopropyl Diglycol Dimaleate, Betaine, Polyquaternium-7, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Parfum (Fragrance), Citric Acid, Phenoxyethanol, Menthol, Citrus Aurantium Peel Oil, Limonene, Hexyl Cinnamal, Sodium Benzoate, CI 60730 (Ext. Violet 2), CI 19140 (Yellow 5), CI 15985 (Yellow 6).Ingredients are subject to change. For the most current ingredient list, please consult the product packaging of the item you received.
Clinical Results
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4X
Brighter*
4X
Less Brassy**